Four kinds of business change. One governing question.
Did this change create enough additional economic value to keep, expand, modify, reverse, or continue testing? Every page below answers that question for one kind of change, and says plainly where the evidence runs out.
Choose the change closest to yours
Product and assortment
Did the new product create additional demand, or mostly shift purchases from something customers already bought?
Product launch · Product removal · New bundle · Menu change · Assortment expansion
Price and promotion
Did the pricing or promotional change create more contribution after discounts, volume movement, and product-mix changes?
Price increase · Discount · Loyalty offer · Bundle promotion · Limited-time offer
Operations and management
Did the operating change improve contribution, throughput, availability, or customer outcomes beyond normal business movement?
Store-manager transition · Operating-hours change · Staffing model · Training program · Fulfilment process
RolloutGrade evaluates the business intervention at an aggregated level. It is not an employee-performance surveillance product.
Historical comparison
How did this period perform against a comparable earlier period, and what changed across price, volume, mix, customers, and contribution?
This quarter against the same quarter last year · A holiday period against the previous holiday · A season against the equivalent season · A month after a change against the month before
Historical comparisons describe observed change. They do not automatically prove what caused it.