Product launch intelligence
RolloutGrade combines transaction data, customer feedback, and market evidence to measure the true incremental impact of a product launch — then tells you whether to roll out, retest, or stop.
Built for multi-location food, beverage, and specialty retail brands.
$150 / seat / month · $299 per launch test · Fully self-serve
Launch example
Primary finding
Incremental profit / 100 transactions
+$18.40
Locked threshold $12.00
Recommended action
Roll out
Profit and control-adjusted sales cleared the locked rule with sufficient evidence.
Sample decision
The launch created enough incremental profit to exceed the company's pre-set rollout threshold.
See exactly how RolloutGrade reached this decisionMost launches look successful because the new item sells. The real question is whether those sales were extra, or simply moved from something the customer was already going to buy.
RolloutGrade traces every unit back to the lines that lost volume in the same locations over the same weeks. Only what is left counts as growth.
In the sample launch
1,284 units sold looked like a win. Only 905 of them were genuinely new — worth +$5,196 in net category profit after displaced sales.
What you put in
Each launch test keeps behavioral, attitudinal, and qualitative evidence separate. The economic result leads; surveys and reviews explain why.
Daily location sales, transactions, item units, baskets, unit cost, waste, stockouts, promotions, and comparison-location trends.
A test-specific survey captures new vs. returning customers, incremental demand, repeat intent, awareness, favorability, and the reasons behind the launch's pull.
Upload external or location-review evidence to see whether the launch's strengths and friction recur beyond the survey sample.
Final deliverable
The RolloutGrade method
Each test answers one commercial question: did this launch create enough incremental value to deserve a wider rollout?
Test design
Define the launch, hypothesis, comparison locations, guardrails, and profit threshold before the result is visible.
Customer evidence
A test-specific customer survey measures incremental demand, new customers, repeat intent, and the reasons people would — or would not — buy again.
Data integration
Upload a standardized daily-location file. RolloutGrade validates every row before it enters the analysis.
Decision intelligence
See profit impact, cannibalization, demand signals, limitations, and an evidence grade in one defensible report.
From data to decision
Sales, profit, cannibalization, customer attitudes, and test limitations stay distinct — so a strong survey score can never hide weak economics.
RolloutGrade findings
New item · 3 test stores vs 2 control stores · 6 weeks · calc v1
Incremental profit / 100 transactions
+$18.40
Threshold $12.00
Gross new-item profit / 100 transactions
+$26.10
Before cannibalization
Lost profit from cannibalization
−$7.70
29.5% of gross
Control-adjusted unit lift
+9.4%
Category units vs control
29.5% of new-item units replaced something the customer already bought
Every unit is traced back to the items that lost volume in the same stores over the same weeks, control-adjusted. Only the remainder counts as incremental profit.
| Item losing volume | Units before | Units during | Change | Share of cannibalization | Profit impact |
|---|---|---|---|---|---|
| Iced Matcha Latte | 612 | 494 | -118 | 51% | −$392 |
| Strawberry Refresher | 388 | 331 | -57 | 24% | −$188 |
| Cold Brew (16oz) | 502 | 478 | -24 | 10% | −$79 |
| Bottled juice | 214 | 203 | -11 | 5% | −$31 |
| All other lines in the category | 1946 | 1923 | -23 | 10% | −$74 |
| Total displaced | 3,662 | 3,429 | -233 | 100% | −$764 |
Truly new demand
70.5%
905 of 1,284 units were extra visits or added to a basket
Margin rescue
+$1.12
Displaced items averaged $3.52 margin vs $4.64 for the new item
Net category profit
+$5,196
$5,960 new-item profit − $764 displaced profit
| Store | Role | Units | Attach | Inc. / 100 |
|---|---|---|---|---|
| Riverside | Test | 512 | 8.0% | +$22.10 |
| Harbor St | Test | 431 | 6.9% | +$17.80 |
| Uptown | Test | 341 | 6.3% | +$14.60 |
| Lakeview | Control | — | — | −$0.90 |
| Midtown | Control | — | — | +$1.40 |
Units settle after the novelty spike while incremental profit rises — the item stops stealing from the rest of the range.
126 survey responses · 4.4 average store review rating · 38 reviews mention the item
Finding traced to 112 sales rows, 126 survey responses, and 38 reviews. Every number above is recomputed from source rows — nothing is typed in by hand.
Simple self-serve pricing
No onboarding calls required. Your team designs the test, collects customer feedback, uploads the three evidence layers, and generates the report inside RolloutGrade.
Per user · billed monthly
$150 / seat / month
Your always-on launch system
One launch test and decision report
$299 / launch test
The decision event
The monthly seat keeps your workspace, launch history, benchmarks, surveys, and monitoring running between tests. The $299 covers the analysis and decision report for a specific launch — you only pay it when you run one.
Create your self-serve workspaceDefine the change, run the test, and get a documented verdict.
Create your launch workspace